In this course, Adam Weiss, Founder of Weiss Digital Consulting, and Coady Joy, Head of Affiliate and Partnerships Education at PXA, explore the different types of partners brands can work with and how to create productive partnerships that align with campaign and business goals. You'll also learn how brands can find the perfect mix of partners to help them connect with their target audience.
By the end of this course, you will be able to:
- Identify the types of partnerships that exist, including foundational affiliates, growth partners, and emerging models.
- Define the best way to work with each type of partner.
- Contrast the benefits and drawbacks of each partner type.
- Align a brand’s partnership mix with its program goals and competitive research.
Done and dusted? Take the next course to learn the principles of contracting and paying your affiliate partners.