Welcome to the impact.com Retail Media Solutions for Brands – Associate-level course. Having completed the Fundamentals, you understand the what. Now it’s time to focus on the how. You’ll build on your Retail Media knowledge and learn how impact.com enables brands to incentivize, measure, and scale partner-driven sales through retailers.
This course walks you through the ‘how’ of impact.com’s solution architecture, clearly explaining the two product paths and use cases for the different strategies. It shows you how to confidently activate performance partnerships to drive a full-funnel Retail Media strategy on impact.com.
By the end of this course, you will be able to:
- Outline how the impact.com Retail Media Solution works.
- Distinguish between the two Retail Media product options offered by impact.com.
- Describe the campaign types supported under Retail Media Campaigns.
- Identify the powerful underlying platform features that ensure success.
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