This certification builds upon the topics covered in the Affiliate and Partnerships Industry - Fundamentals Certification Path and the Digital Partnerships Industry Training for Partners - Fundamentals Certification Path.

In this certification path, with the guidance of renowned industry experts, you’ll develop the skills you need to seriously boost your career as a partner, publisher, or content creator.

You’ll discover how to leverage your personal magic, find the best brands to collaborate with, and make extra-sure that your compensation is accurate and paid on time. You’ll learn how to look at a campaign from a better perspective to make sure that the campaign is efficient and stays that way. Plus, since trust is vital in any partnership, you’ll also learn how to prevent fraud and protect yourself and your partnered brands.

Finally, you’ll discover how partners can use performance data to make better decisions in the future and optimize their partnerships.

By the end of this certification, you will be able to:

  • Recognize your personal capabilities to find brands that best align with you and goals.
  • Identify how to review program terms
  • Define the different actions statuses and how to negotiate contract terms.
  • Recognize how to pull links and how to create deep links.
  • Identify common tracking issues and how to solve them.
  • Explain how your business model brings value to brands.
  • Use soft skills to get the most out of your partnerships.
  • Define how to secure media properties against cyber attacks.
  • Understand the dos and don’ts of TM and TM+.
  • Identify how to stay compliant with brands in the face of fraud and address fraudulent user activities.
  • Describe what KPIs are and identify data granularities.
  • Analyze data within reporting.