In this certification path, our Head of Affiliate and Partnerships Education, Laura Press, guides you through the intricacies of establishing yourself as an outstanding partner to your favorite brands. You’ll get her invaluable industry advice on basics such as paid media channels, how to drive ample traffic, attribution models, and more!

By the end of this course, you will be able to:

  • Identify the various digital marketing channels and paid media channels.
  • Describe how to produce enough traffic volume to be appealing to brands.
  • Determine how to get set up as an affiliate partner.
  • List the different partnership payment types and attribution models.
  • Identify the consumer journey via conversion funnel.
  • Recognize the steps to becoming an active partner on a technology platform.