Effective tracking is crucial for businesses to gain insights into the performance of their marketing efforts. Tracking enables them to understand customer behavior, measure campaign success, and optimize strategies for better outcomes.

As your expert guide, Coady Joy, Head of Affiliate and Partnerships Education, will lead you through tracking conversions and events using the tracking feature on impact.com’s platform. Discover how to elevate your tracking game with advanced configurations, establish seamless third-party integrations, and create custom attribution models tailored to your business goals.

By the end of this course, you will be able to:

  • Recognize the need for custom attribution models.
  • Describe impact.com’s solution for mobile tracking.
  • Solve third-party integration connections and related troubleshooting.
  • Identify the appropriate tracking methods to use on impact.com..

    • Ready for the next phase in the Partnership Life Cycle? Advance to the Engage: impact.com Product Training course for insights into relationship management on the platform.