Advertisers, agencies, and anyone managing an advertiser account on would benefit from completing this certification path. You'll encounter more advanced use cases for the platform across every phase of the Partnerships Life Cycle, and you’ll absorb the knowledge required to manage a basic account on For expert-level tools and tactics, see our Expert course. 

By the end of this course, you will be able to:

  • Understand how to use the platform to discover new partnerships and recruit them into your affiliate and partnerships program.
  • Recognize different tracking use cases and how to set them up.
  • Determine the best way to contract with a partner for a given payment scenario.
  • Protect your program against fraud using tools.
  • Engage with partners via messaging and other features.
  • Analyze your performance and optimize your program accordingly.