Does your affiliate program balance a healthy mix of partners across the conversion funnel? Read on to find out what a strong partner mix looks like, how to build your own, and assess yours against leading industry trends —...
New to digital and affiliate marketing? Take this course! You'll learn about the marketing channels and their pricing models, the basics of affiliate marketing, and the attribution models and niches for partnerships that power business growth.
Don't go recruiting partners for your program until you've considered a few key factors first. Learn all about it in this brief guide.
Once you have a good base of foundational affiliates in your program, you can start looking at adding growth partners. Let’s learn more about them!
Let’s learn about emerging models and which type of partners would be grouped into this business model!
Let’s learn about the five types of foundational affiliates that you can have in your program!
With an understanding of all the partner types, you can start to define the desired partner mix for your brand. This will help you spend your time wisely when you do recruitment for your partnerships program.
