Defining Desired Partner Mix
With an understanding of all the partner types, you can start to define the desired partner mix for your brand. This will help you spend your time wisely when you do recruitment for your partnerships program.
All Activities
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Foundational Affiliates
Let’s learn about the five types of foundational affiliates that you can have in your program!
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Emerging Partner Models
Let’s learn about emerging models and which type of partners would be grouped into this business model!
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Growth Partners
Once you have a good base of foundational affiliates in your program, you can start looking at adding growth partners. Let’s learn more about them!
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Setting the Stage for Recruiting Partners
Don't go recruiting partners for your program until you've considered a few key factors first. Learn all about it in this brief guide.
