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What’s inside?

An exercise for brands to sharpen their eye for strategic brand-to-brand partnership opportunities. The first section, where you define your target audience profiles, sets the stage for the rest of the exercise—zeroing in on your target audiences’ attributes, and gathering lists of brands with overlapping audience segments and complementary verticals, products, and services. There are 15 different strategic B2B partnerships to brainstorm, including community-based partnerships, psychographics-based partnerships, and more.

Preview of PXA’s B2B Ideal Partnership Profile Worksheet, free to download for Google Docs below

Why should you use it?

  • Identify relevant prospective partners quickly and easily through structured brainstorming prompts
  • Uncover fresh ideas for unexpected partnership opportunities to investigate

Your free worksheet awaits!

Make the most of this resource with insights from our Strategic Business-to-Business Partnerships course.