Card-linked offers (CLOs) are shaking up the affiliate scene, breaking away from the traditional business models. They can add serious value to a brand’s program, extending the publisher landscape beyond the familiar territory of coupons, deals, loyalty, and content.

This short course is a Q&A session between Laura Press, Head of Affiliate and Partnerships Education, and Carrie Paradas, Director of Global Product Partnerships at Fidel API. Together, they uncover all the essential details about card-linked offers.

By the end of this course, you will be able to:

  • Explain what card-linked offers are.
  • Describe the types of loyalty rewards available to customers.
  • Explain how card-linked offers add value to brands.
  • Discuss why and how brands should collaborate with card-linked-offer publishers.

Want to keep learning? We know you do. Enroll in Discover and Recruit: Affiliate and Partnerships Industry Training – Associate to uncover different types of partners and how best to work with them to create and maintain productive partnerships.