In this course, our Head of Affiliate and Partnerships Education, Laura Press, and Tricia Meyer, Executive Director of Performance Marketing Association, unpack the latest updates to the FTC advertising guidelines.
Learn about the importance of these FTC guidelines, what the major changes are, actionable steps for brands, publishers and creators to take, and more!
By the end of this course, you will be able to:
- Outline the importance of FTC guidelines.
- Explain the major changes in the recent FTC update.
- Highlight the role of the advertiser in monitoring the regulations.
- Compare the language changes in the recent update.
- Determine immediate actions to take to be compliant with the new guidelines.
- Define acceptable hashtags to use for FTC compliance.
Now that you know all about FTC guidelines, why not take FMTC for Brands and Partners next?