In this course you’ll be guided through the intricacies of brand conquesting for publishers by our Head of Affiliate and Partnerships Education, Laura Press, and Sarah Wilson, Director of Commerce Partnerships at Wirecutter.
Also, you’ll learn when and why to consider working with niche brands, the pros and cons of utilizing subnetworks, and why you might want to turn down a partnership with a brand.
By the end of this course, you will be able to:
- Apply strategies for conquesting for brands.
- Analyze the pros and cons of partnering with affiliate subnetworks.
- Investigate when to test boutique or niche brands.
- Decide when to turn down a partnership with a brand.