Media buying—aka ‘paid placements’—is, in a nutshell, the process of purchasing advertising space on a platform.
This course takes a closer look at the varieties of paid placements, as well as how you can identify opportunities to host them on your site or platform for peak revenue generation. You’ll also discover how to create rate cards to present to brands and cinch their investments in your platform.
PXA’s own Laura Press, Head of Affiliate and Partnerships Education for Publishers, as well as special guest Tiara Rea-Palmer, Director of Partnerships at CouponFollow, will lead you through the course.
By the end of this course, you will be able to:
- Explain the different types of paid placements.
- Identify which placements could be potential revenue drivers on your site or platform.
- Outline how to create a rate card.
- Execute pitches to brands for the opportunity to invest in your platform.