In this course, we discuss how partners can optimize their affiliate partnerships with brands. PXA’s Laura Press, Head of Affiliate and Partnerships Education for Publishers, as well as special guest Elizabeth Hoover, Associate Director of Partnership Development at DMi Partners, discuss metrics, KPIs, and other must-haves for thriving partnerships.
By the end of this course, you will be able to:
- Understand what KPIs are.
- Identify data granularities.
- Analyze data within reporting.
- Create post-campaign recaps for external use.