Special guest Allison Cirincione of Acceleration Partners, joins Coady Joy, Head of Affiliate and Partnership Education at PXA, in this expert course on affiliate fraud protection. You already know how to secure high engagement levels. Now, it's time to dive into toolbar marketing, content marketing monitoring, and search engine brand monitoring.
In this course, we take a look at a few ways that brands can monitor online activity, from keeping an ear to the ground to hear what people are saying online to making sure that each click is being credited correctly.
By the end of this course, you will be able to:
- Explain how to perform a toolbar analysis.
- Explain how to use search engine monitoring tools to monitor TM+ programs.
- Outline how to monitor install and click activity.
- Highlight the features of social listening tools to monitor online presence.
- Explain how to work with content monitoring software.
Done and dusted? Take the final course Optimize: Affiliate and Partnerships Industry Training - Expert in this certification path to learn how to boost program conversion rates.