Allison Cirincione of Acceleration Partners makes a special appearance in this expert course on the Protect and Monitor stage of the Partnerships Life Cycle. You already know how to secure high engagement levels. Here, we take a look at a few ways that brands can monitor online activity, from keeping an ear to the ground to hear what people are saying online to making sure that each click is being credited in the proper way.
By the end of this course, you will be able to:
- Explain how to perform a toolbar analysis.
- Explain how to use search engine monitoring tools to monitor TM+ programs.
- Outline how to monitor install and click activity.
- Highlight the features of social listening tools to monitor online presence.
- Explain how to work with content monitoring software.
Done and dusted? Take the final course in this certification path to learn how to boost program conversion rates.