Pressboard is a collection of software tools made for publishers to streamline the collection of performance data from all traffic sources—and it even organizes, monitors, and automatically reports on campaigns. In this course, you’ll learn about why Pressboard is an important tool for publishers, the benefits of using Pressboard, and how to navigate the Pressboard dashboard.

By the end of this course, you will be able to:

  • Explain what Pressboard is, what it involves, and what its purpose is.
  • Explain the benefits of Pressboard and why publisher content studios need this tool.
  • Explain how publisher content studios can effectively utilize Pressboard for their sponsored content.