Brands need to do regular affiliate program audits to boost program efficiency and drive growth. In this course, led by Coady Joy, Head of Affiliate and Partnerships Education at PXA, and Jenn Bentz, Director of Affiliate, Influencers, and Partnerships for Resident Home, we’ll be focusing on the efforts that pack the most punch across the customer journey.
Now that you've got some advanced program protection methods under your belt, you’ll learn how a brand can use its affiliate partner types to find the right audience and increase conversions.
You’ll also discover how to audit an entire program, distinguish room for improvement, and utilize findings for serious optimization.
By the end of this course, you will be able to:
- Explain how to market to your target audience via publishers and placements.
- Explain how to perform regular affiliate program audits, and identify opportunities for improvement.
- Describe how to leverage cart abandonment partners to improve conversion rates.
- Recognize the most important marketing performance indicators within the customer journey.
Ready to earn your certificate? Take the CERTIFICATION EXAM: Affiliate and Partnerships Industry Training - Expert!