This course is tailored to address the principal interests of brand executives who are still new to the affiliate marketing and partnerships industry. Our Head of Affiliate and Partnerships Education, Coady Joy, is here to dissect the benefits and nuances of affiliate marketing from a top-level perspective. You’ll also get her priceless advice on team structures for affiliate program management and how to navigate the partnerships ecosystem as an executive stakeholder.
By the end of this course, you will be able to:
- Define the benefits of affiliate marketing, such as full-funnel conversion and budget fluidity.
- Recognize the importance of publisher tone-of-voice and promotion freedom.
- Define manager-level and coordinator-level duties.
- Recognize how affiliate marketing works with PR, influencer partnerships, and brand partnerships.