Now that you've learned about affiliate contracts and commission rates, you're ready to explore affiliate link tracking. This course, led by Coady Joy, Head of Affiliate and Partnerships Education at PXA, introduces the foundations of affiliate marketing tracking, including its four core components: linking, click redirect, cookies, and data capture. Finally, because being able to automate a system for reversals and action inquiries coming from partners is imperative to a brand’s success, we’ll jump into that in the final section of this course.
By the end of this course, you will be able to:
- Describe the basics of link tracking.
- Identify the core components of tracking.
- Explain the importance of frequently reviewing action inquiries, recognize the need for a reversal, and further describe the reversal process.
Done and dusted? Take the next course Engage: Affiliate and Partnerships Industry Training - Associate to learn the principles of building durable relationships with partners.