At this point in the Partnerships Life Cycle, partnerships are up and running, partners are set up to share data, and there’s active engagement in the partnership through always-on communication.
In this course, Coady Joy, our Head of Affiliate and Partnerships Education, and Amanda Karr, Senior Affiliate Marketing Manager at Tailored Brands Inc, walk you through the next step in the Partnerships Life Cycle: Protect and Monitor.
This stage is all about safeguarding partnerships programs — and your budget — against theft, dodgy partners, and all kinds of dastardly activity.
By the end of this course, you will be able to:
- Recognize specific steps to protect and monitor a partnership program.
- Demonstrate how performance fraud can appear in many different ways.
- Review the policies in a partnership program to mitigate malicious partners.
Done and dusted? Take the next course to discover how to optimize partnerships.