In this course, you’ll learn how to analyze marketing metrics using the affiliate reporting features of the impact.com platform. Coady Joy, our Head of Affiliate and Partnerships Education at PXA, explains how to use the optimization reports to gain a vivid understanding of a brand’s program, partner value, and audience behavior, and go on to use those insights to improve the health and operations of the partnerships program.
By the end of this course, you will be able to:
- Determine the health of a brand’s program by analyzing various performance metrics.
- Inspect the value of specific partners in a brand’s program.
- Analyze audience behavior in a brand’s partner program.
- Determine which conversion paths create more productive partnerships.
Once you’re done with this course, remember to take the CERTIFICATION EXAM: impact.com Product Training - Associate to earn your certificate!