With an understanding of the different types of affiliate partners and how to work with each, recruiting the right partnership mix for your affiliate program becomes a breeze. Next, Coady Joy, Head of Affiliate and Partnerships Education at PXA, dives into affiliate contracts and baseline commission terms.
We’ll focus on defining a partnership's structure through a formal contract and setting fair affiliate commission rates that support business goals. It is also crucial to create marketing policies for your program when engaging new publishers to ensure legal protection and foster productive partnerships.
By the end of this course, you will be able to:
- Align affiliate and partnership programs that can support important company goals.
- Assess competitors in an industry to identify where the program is positioned.
- Determine affiliate key performance indicators (KPIs).
- Create competitive baseline commission rates.
- Determine what marketing policies should be included in contracts with partners.
- Prepare a marketplace presence to easily partner with publishers.
- Negotiate contract terms.
- Assign contracts and groups.
- Establish the finance and payment settings.
Done and dusted? Take the next course Track: Affiliate and Partnerships Industry Training - Associate to learn the principles of affiliate tracking.