In this certification path, Coady Joy, Head of Affiliate and Partnerships Education, and Will Fraser, General Manager and Co-founder of impact.com / advocate, provide a step-by-step guide to creating a successful referral program.

Learn how to craft a comprehensive program brief, implement strategies to minimize referral program fraud, and set actionable goals based on desired outcomes. By the end of this certification path, you'll also gain insights into effective referral tracking, optimizing your reward system, and driving program awareness.

By the end of this certification path, you will be able to:

  • Implement and execute a referral program strategy.
  • Identify and prevent fraud in your program.
  • Determine the goals for your referral program.
  • Recognize how to build awareness for your referral program.
  • Measure the success of your referral program.
  • Highlight best practices for awareness and engagement.

  • It’s time to elevate your referral skills with impact.com / advocate! Enroll in our Raising the Bar on Referral Marketing course to master successful referral programs on the platform.