Welcome to the impact.com Product Expert certification path! We're thrilled you've made it this far. This learning path follows the impact.com Product Associate certification path and is the capstone of the impact.com affiliate marketing platform training.

Coady Joy, Head of Affiliate and Partnerships Education at PXA, shares how to use the affiliate software for the myriad use cases found in every corner of the Partnerships Life Cycle. Advertisers, agencies, and anyone managing an affiliate program are encouraged to take this certification in mastering the cleverest partnership management platform on the web.

By the end of this certification path, you will be able to:

  • Explain how to recruit partners using best practices and create a white-label partnership sign-up experience.
  • Explain how to pay partners using payout limits and restrictions.
  • Identify the different finance settings and configurations, and locate partner funding and billing features.
  • Outline advanced tracking methods and troubleshoot issues.
  • Evaluate the need for custom attribution models.
  • Appraise a mobile app integration on impact.com, highlighting the importance of mobile tracking and when to use it appropriately.
  • Perform messaging best practices and management tactics when creating various types of ads.
  • Explain how to investigate and contact violating partners flagged with a high attribution risk percentage.
  • Pull different reports to analyze information and gain deeper insights about a partnership program.
  • Let's dig in!


If you're part of an agency, learn how to use the Agency side of the impact.com platform in the Agency - impact.com Product Training - Expert certification path.

For a more intensive look at the Publisher view of impact.com, enroll in the impact.com Product Training for Partners - Expert certification path.