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Partnerships Experience Academy

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  • Why You Should Build a Diverse Partner Mix (and how!)

    Does your affiliate program balance a healthy mix of partners across the conversion funnel? Read on to find out what a strong partner mix looks like, how to build your own, and assess yours against leading industry trends —...

    • Duration 2m
    • Beginner

  • Top Brand Moves in Commerce and Partnerships: Gap, Spotify, and The Guardian

    This month, Gap, Spotify, and The Guardian showcase a new trend: turning engagement into measurable action. From Gap’s micro-influencer hub, Spotify’s programmatic ads, to The Guardian’s trusted recommendations, success comes from embedding value, context, and trust into moments that...

    • Duration 3m
    • Beginner