By this stage, you have developed a relationship with your chosen brand. You’ve signed a contract, you’re engaging with the brand, and the relationship is (hopefully!) mutually beneficial. However, you might have a worrisome feeling that the partnership can be taken to the next level.
In this course, you’ll learn how to enhance your partnerships with the power of sophisticated techniques such as KPIs, metrics, quarterly business reviews (QBRs) and more! You’ll be guided through the learning process by Laura Press, PXA’s Head of Affiliate and Partnerships Education for Publishers, and Kelly Ground, Chief Growth Officer at Gray Harbor Digital.
By the end of this course, you will be able to:
- Reflect on KPIs and metrics to identify and fine-tune growth opportunities.
- Produce a lift analysis using statistics to determine incrementality.
- Build a QBR to exhibit metrics to stakeholders and executives