The hype around influencers is real, but it’s not just hype.
In this course, you’ll develop audience trust, drive clicks and choose the right influencer for your campaign. Our Head of Partnerships and Affiliate Education, Coady Joy, will guide you through the ABCs of building and managing an influencer campaign. You'll gain insight into influencer types, campaign strategies, monitoring and tracking, and how to cast for the perfect influencers to hype up your brand.
By the end of this course, you will be able to:
- Define influencers and how they are typically grouped.
- Strategically plan influencer partnerships.
- Analyze the success of an influencer program.