Identifying and Embedding Tracking Links
Ever look at a tracking link and think, “What the heck is going on here?” Luckily, our Head of Partnerships and Affiliate Education for Partners, Laura Press, reveals all in this short video.
All Activities
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Troubleshooting Broken Tracking Links
Uh, oh. A customer has clicked on a link and all it shows is a 404 error page. Now what? Worry not: Laura Press is here to help with identifying broken links and fixing them.
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Tracking for Partners - A Quick Breakdown
Ever wonder what happens after a customer clicks a link? Watch this short video as we take you through the digital journey of tracking, presented by Laura Press, Head of Affiliate and Partnerships Education.
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Do's and Don't's of Trade Mark Bidding
Bidding on a brand's trademark terms can be a controversial tactic, and it’s important to understand how to avoid trademark infringement. This short course with Jillian Posada, VP of Partnership Accounts at TopCashback, covers all you need to know about...
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Social Monitoring Overview: impact.com / creator
One of the greatest features of impact.com / creator is the ability for brands to easily monitor all their influencers’ activity on social media using the Social Monitoring tool. Coady Joy takes you through how to set it up and...
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Partner Generated Overview: impact.com / creator
This short video takes you on a tour around the Partner Generated section on impact.com / creator, as well as some quick tips on why you’d want to do amplification allowlisting on our platform.
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Building a Campaign on impact.com / creator
In this video, Coady Joy, Head of Affiliate and Partnerships Education, walks you through the process of creating a campaign on the impact.com / creator platform. With a simple six-step approach, you'll quickly build confidence in managing influencers with ease!
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Running Your First Call With a Brand
Once you’ve secured a contract with a brand, you need to have your first call with them. To help you get started, we’ve invited Michelle Morgan, Senior Director of Publisher Development from Acceleration Partners, to talk you through it.
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impact.com / creator: Surveys Overview
impact.com / creator makes it a piece of cake to determine whether an influencer is a good fit for your campaign or a product fan. This comes in the form of surveys! Learn how to create custom surveys in this...
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Creating One-Sheeters for Brand Partnerships
A one-sheeter is a handy document that a partner can use to accurately describe their business to a brand. Not sure how to create one? We’ve got you covered in this short video. Want to learn more about the affiliate...
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Securing Media Properties Against Cyber Attacks
Are you a publisher or content creator with a live website showcasing your products or services? Protection from cyber attacks needs to be top of mind, and this short video led by Laura Press, our Head of Affiliate and Partnerships...
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Show Off Your Soft Skills!
Need to dazzle your brand with those hard-earned soft skills? Join Laura Press, PXA’s Head of Affiliate and Partnerships Education, as she gives you some handy tips to make sure you stand out! Want to learn more about working with...
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Recognizing Fraudulent User Activity on Your Site
There are a number of reasons why a brand may modify or even reverse orders and their commissions. This short video with Jillian Posada, VP of Partnership Accounts at TopCashback, explains everything you need to know about fraudulent orders.
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Paid Placements Explained
Putting content out there comes with an opportunity to sell to brands. This short video with Laura Press, Head of Affiliate and Partnerships Education, dives into the different types of paid placements or media buys, and how they are typically...
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Identifying Where to Place Paid Ads
In this short video, Tiara Rea-Palmer, Director of Partnerships at CouponFollow, explains the different publisher models and tells you how to identify which paid placements could be potential revenue drivers on your site or platform.
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Creating Rate Cards
Rate cards tell brands what placement opportunities exist, provide the description and specific dimensions, and the cost involved. Join Tiara Rea-Palmer, Director of Partnerships at CouponFollow, to learn how to create your rate card.
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Working with Lead-Based Partners
Want to supercharge your business growth? Partnering with lead-based affiliates should definitely be part of your strategy. This comprehensive affiliate and partnership industry course covers the essential skills you need to identify low-quality leads, build strong relationships, and define the...
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Affiliate and Partnerships Industry – Fundamentals
New to digital and affiliate marketing? Take this course! You'll learn about the marketing channels and their pricing models, the basics of affiliate marketing, and the attribution models and niches for partnerships that power business growth.
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Engage: impact.com Product Training – Associate
In this course, you'll learn how to use impact.com's Engage features to nurture relationships with partners and keep them up to date and on-brand. You’ll cover automated workflows, different types of content, direct messaging, and the latest feature update: newsletters!
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Influencer Kickstart Learning Path
Learn the language of influencer marketing! Ignite your business’s potential and stay ahead of the curve with this game-changing course on influencer partnerships.
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How to Review Program Terms as a Partner
So, you’ve just received a contract from a brand. Congratulations! In this short video, industry expert George “Geo” Yuhba, Director of Client Partnerships at Paylode, takes you through the structure of a contract between a brand and publisher.
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Negotiating Program Terms as a Partner
Keen on negotiating terms on a contract to better suit your needs as a partner? Our subject matter expert, George “Geo” Yuhba, Director of Client Partnerships at Paylode, shares tips on how to negotiate a better contract to reach your...
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Recognize Your Capabilities and Bandwidth As a Partner
In this short guide presented by Brook Schaaf, CEO and co-founder of FMTC, you’ll learn how to grow your partnerships with brands by understanding what your capabilities are, how to manage them, and keeping a feel for your bandwidth.
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Finding Brands to Promote that Align with Your Goals
Join Laura Press, our awesome Head of Affiliate and Partnerships Education for Publishers, as she takes you on a quick journey to uncover the secret sauce of finding partner brands that align with your business goals.
