Once you have completed the course, please scroll to the top of this page and complete the survey.

This course covers Track, the third stage of the Partnerships Life Cycle. You’ll be introduced to the foundations of tracking, including its four core components: linking, click redirect, cookies, and data capture. Finally, being able to automate a system for reversals and action inquiries coming from partners is imperative to a brand’s success, so we’ll jump into that in the final section of this course.

By the end of this course, you will be able to: 

  • Describe the basics of link tracking.
  • Identify the core components of tracking.
  • Explain the importance of frequently reviewing action inquiries, recognize the need for a reversal, and further describe the reversal process.