FREE Partnership Marketing Course.
Affiliate marketing and partnerships are always evolving as new technology enables new and innovative partnership types. Foundational affiliate partners still represent the backbone of most affiliate marketing programs, but growth and emerging partnership models are providing new opportunities for brands to discover and develop relationships with individuals and companies who can help them to achieve their marketing and company goals. This course will teach you about various types of marketing partnerships, the benefits and drawbacks of each partnership type, and important factors to consider when recruiting partners to your program.
This course is part of the Getting Started with Affiliate Marketing and Partnerships certification course, which you can complete for Certification in Affiliate Marketing and Partnerships.
Who is this for?
- Affiliate marketers who are new to the industry and want to develop skills in this field.
- Individuals who would like to understand the different types of affiliate marketing partnerships and the benefits and drawbacks of working with each partner type.
- Affiliate marketing managers who are seeking to define the ideal partner mix to best achieve their marketing program goals.
Adam Weiss. Adam is the founder of Weiss Digital Consulting, which he founded over 2 years ago in order to help publishers and technology companies in the affiliate marketing and partnerships space. Before that, he held many high-profile roles in the affiliate industry, including a fourteen-year stint at Rakuten, where he served as General Manager and SVP. Adam has been in affiliate marketing since 2003.
Samantha Parsons. Samantha is Director of Partnerships Experience Academy. Before starting at Impact, she worked on all sides of the affiliate marketing industry for the last 14 years. She worked in-house at Cabela’s, managing their affiliate program. She has also worked for several different publishers, as well as serving as President and Founder of Streamline Marketing, which sold to Acceleration Partners in 2020.
- 5 lessons
- 5 videos
- 5 quizzes
- 70 minutes
Affiliate Marketing Partnership Types (5 Minutes)
Understanding different partnership types is crucial for recruiting the right partners for your affiliate marketing program. Learn about various partnership types as well as important partnership factors to consider when recruiting partners to your program.
Types of Foundational Affiliates (25 Minutes)
Foundational affiliates are often the backbone of a strong affiliate program. Learn more about five types of foundational affiliates as well as the benefits and drawbacks of working with each type of affiliate.
Affiliate Marketing Growth Partnership Types (15 Minutes)
Now that you have an understanding of the benefits and drawbacks of foundational affiliates, you will learn more about additional growth partnership types, and the benefits and drawbacks for each type of growth partnership.
Emerging Partnership Models (10 Minutes)
Affiliate marketing is an ever-evolving industry that is reflected by the new partnership models that continue to emerge. Learn about four emerging affiliate partnership models and the benefits and drawbacks of each one.
Defining Desired Partner Mix for Your Program (15 Minutes)
Now that you have learned about foundational, growth, and emerging partnership types, it is time to define the desired partner mix to best meet your affiliate and company goals.
What you'll learn:
- Different types of affiliates and partnership models
- Important factors to consider when recruiting partners to your program
- Foundational, growth, and emerging affiliate partnership models as well as the benefits and drawbacks of each partnership type
- How best to work with each type of partner
- The ideal partnership mix to achieve your goals
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