Affiliate Marketing Goals, Competitive Assessment, and Commission Rates

1 module



Course Length
45 mins

Marc Undeberg

09 Jul 2021



FREE Affiliate Marketing Training Course.


Even today, many companies don’t understand the value of partnerships. They haven’t yet learned how affiliate marketing and other partnerships can support high-level goals, often at a much lower cost per acquired customer than other digital channels. This course will teach you all about aligning affiliate marketing goals with your company objectives. You'll learn how to assess your competitors' affiliate marketing programs and how to finalize your KPIs and baseline commission rates. 

This course is part of the Getting Started with Affiliate Marketing and Partnerships certification course, which you can complete for Certification in Affiliate Marketing and Partnerships. Enroll in the full course.


Who is this for?


  • Affiliate marketers who are new to the industry and want to develop skills in this field.
  • Individuals who need to take a step back and strategically assess their position in the market compared to their competitors.
  • Decision-makers who want to reevaluate the alignment of their company’s goals with the goals of the affiliate marketing and partnerships channel.


Course Details:


  • 3 lessons
  • 3 videos
  • 3 quizzes
  • 45 minutes



Jamie Birch. Jamie is CEO and Chief Incremental Officer of JEB Commerce, which he started over 17 years ago to help clients achieve success in the affiliate industry. Before starting JEB, Jamie worked at a variety of companies managing their affiliate marketing and partnerships channels since 1999, including Coldwater Creek.

Samantha Parsons. Samantha is Director of Partnerships Experience Academy. Before starting at Impact, she worked on all sides of the affiliate marketing industry for the last 14 years. She worked in-house at Cabela’s, managing their affiliate program. She has also worked for several different publishers, as well as serving as President and Founder of Streamline Marketing, which sold to Acceleration Partners in 2020.


Course Curriculum

Aligning Affiliate Marketing Goals & Company Goals (15 Minutes)
Developing a strategic plan for your affiliate program should include aligning your program goals with company goals in order to see success.  Learn how in this lesson. You’ll also gain access to PXA’s company goal worksheet.

Assessing Competitive Affiliate Marketing Programs (17 Minutes)
Keeping your competitors in mind will ensure you put together an affiliate and partnerships program strategy that will see a strong launch. Or, if you already have a program, a competitive analysis will help you pivot your strategy to take more market share from those competitors. Learn how to complete a critical competitive analysis to understand where you may offer features, services, or terms that will support your program.

Finalizing Affiliate KPIs and Baseline Commission Rates (13 Minutes)
Great digital advertisements have a well-thought-out campaign behind them. In this lesson, you'll learn how to strategize and plan your paid media campaigns by identifying your target audience, setting your goals and objectives, and more.



What you'll learn:

  • Align affiliate marketing goals with company goals
  • Understand the different acquisition channels and payment methods
  • Review key affiliate marketing terminology 
  • Assess competitor affiliate programs
  • Understand what to look for when assessing competitors
  • Complete a competitor analysis of their affiliate programs
  • Finalize affiliate KPIs
  • Set a baseline commission rate

Affiliate Marketing Goals, Competitive Assessment, and Commission Rates
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Not sure it started to well, would have liked more of an intro
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that's a great, and wonderful
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