Welcome to the Partnerships Experience Academy

From beginner affiliate marketing courses to in-depth strategic guidance, learn everything you need to know to become a master in affiliate marketing and partnerships.

FREE Certification Learning Path Affiliate marketing has changed drastically over the last ten years. However, many leaders think of this channel as one lacking innovation and purely focused on discounting. That couldn’t be further from the truth! This certification learning path will help individuals who are new to affiliate marketing and partnerships do their jobs better. Our goal is to provide you with concrete action plans, best practices, and worksheets to help you get started managing a successful affiliate marketing and partnerships program. Who is this for?   Affiliate marketers who are new to the industry and want to develop skills in this field. Individuals who would like to learn more about one of the most cost-effective digital marketing channels available. Program managers who would like to have a strong understanding of the basics of affiliate marketing and level up from there.  Affiliate managers who need help with affiliate marketing industry best practices, worksheets, templates, and tracking documents to successfully manage their program. What you'll learn:   How to align affiliate marketing goals with company goals. How to assess competitor affiliate marketing programs to inform your own program-related decisions. How to assign optimal commission rates to your affiliates. How to create affiliate marketing contracts and policies. The types of partnerships that exist in affiliate marketing. How to choose the best affiliates for your affiliate marketing program.  How to track affiliate marketing actions and incentivize incremental program growth. The basics of affiliate marketing media buying, also called “placements.”  KPIs that you can use to gauge the effectiveness of your affiliate marketing program.  How to analyze the success of your affiliate marketing program and make data-driven decisions to drive growth.  Course Details:   26 lessons 26 videos 25 quizzes 6 hours 18 Minutes Course Curriculum Affiliate Marketing Goals, Competitive Assessment, and Commission Rates (45 Minutes) This course will teach you all about aligning affiliate marketing goals with your company objectives. You'll learn how to assess your competitors' affiliate marketing programs and how to finalize your KPIs and baseline commission rates. Affiliate Marketing Contracts and Policies (23 Minutes) You'll learn how to develop appropriate marketing policies for your affiliate program, as well as how to prepare your marketplace presence and finance settings. What Types of Partnerships Exist & How Do I Choose Who to Work With (70 Minutes) In this course, you will come to understand the various types of affiliate marketing partners available. You'll learn about foundational affiliates (Coupon, Deal, Loyalty, Content, and Sub-Affiliate), growth partners (Influencers, Lead Generation, Midtail & Longtail Content, Product Review & Comparison) and emerging business models (Technology Partners, Card-Linked Offers, Strategic B2B, New Business Models). You'll also learn how to define your desired partner mix. How to Recruit and Engage Affiliate Marketing Partners (45 Minutes) This course will teach you how to master recruitment by discovering potential partners via your marketplace, search, social media, and more. You'll understand how best to connect with partners and build strong relationships with them. This background will support you in contract term negotiations. How to Track and Optimize Affiliate Marketing Relationships (60 Minutes) In this course, you'll learn affiliate marketing tracking link basics, types of creative assets, and order reversals and action inquiries. You'll also learn more about communication in the affiliate marketing space--including newsletters and communication best practices. How to Get Started with Affiliate Marketing Media Buying (70 Minutes) You'll learn affiliate marketing paid placement basics and common payment methods for placements. You'll also understand the media buy process and timeline--including annual buys, seasonal buys and remnant inventory. For those individuals who have no media buy budget, you'll learn how you can work with your leadership to get budget. Types of Affiliate Marketing Data and KPIs (30 Minutes) This course will teach you about affiliate marketing KPIs, including volume-based KPIs, business KPIs, and program benchmark KPIs. You'll also learn about data granularity, including program-level data, dimensional data, and transaction-level data. How to Analyze the Success of Your Affiliate Marketing Campaigns (35 Minutes) This course will teach you how to analyze affiliate marketing program performance. You'll be able to understand performance averages, identify data anomalies, and spot the story behind the data. You'll also be able to complete a lift analysis in order to understand the impact of key events, seasons, or media buys. Read More

You might have taken negotiation and influencing training before, but this course is different and avoids one-size-fits-all strategies and mainstream approaches. Master negotiators don’t shackle themselves with rigid plans. Instead, they arm themselves with the right knowledge and skills to become strategically agile.  Read More

Your success as a businessperson will be greatly affected by the professional relationships you cultivate. Interpersonal skills are the cornerstone of developing these associations, so it is important to assess your abilities to communicate clearly and empathetically and to listen well. The most effective and satisfying relationships are based on a genuine and mutual desire to get to know and help others. When you focus on adding value to your business connections, you will build a network that is both personally satisfying and professionally beneficial. Read More

You only have one chance to make a first impression. Your posture, facial expressions, the way you make eye contact and hold your posture can strengthen or weaken the way others perceive you. In the How to Make a Good First Impression course, you will learn how to use the first few minutes of any meeting to establish credibility, build professional rapport, and set the stage for future relationship building. This interactive module with accompanying video and downloadable worksheet is based on the business relationship principles of ‘The Connector’s Way’ by author and speaker Patrick Galvin. Read More

Storytelling is one of the oldest and most effective forms of communication. Stories remind us that we are more alike than we are different, and they strengthen the connections that we build with others. In this Connect Through Storytelling course, you will learn how to tell your story in a way that captures people's attention and gives them a glimpse into who you are and what you believe. This interactive module with accompanying video and downloadable worksheet is based on the business relationship principles of ‘The Connector’s Way’ by author and speaker Patrick Galvin. Read More

By using the time-management techniques in this course, you can improve your ability to function more effectively even when time is tight and pressures are high.  The first step to managing your time has been done for you. We have cut out all of the rubbish that's covered in most time management courses and focussed purely on the stuff that really works.  This course covers the four essential pillars to time management, why they work, how you can easily adopt them, and the benefits doing so will bring to your life and career. So, by the end of the course you will have the knowledge, skills and confidence to claim to be an effective manager of your time. Read More

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